Design by Lamy

Quality

A new Lamy writing instrument is not meant to serve the designer’s “exhibitionism” nor that of the engineer or technician. Its technical characteristics and shape focus on the requirements of those who are to use it, as well as on the basic criteria Lamy establishes for its products. Individuality
Lamy products aim for what is possible, not what is usual. Their innovative technical solutions and novel designs seek to raise them above their competitors. With their unique and highly distinctive personality, they are made to shape the market.

Quality of use
Their design aims to increase the practical value of Lamy products, making them more intelligent in the way they fulfil their function. Comfort of use and ergonomics take priority. A design must reflect the qualities of a Lamy product in terms of function, technology and material, transforming them into an aesthetically pleasing shape which expresses the product’s high technical standard and quality.

Communicative quality
Each Lamy product is a carrier of information and delivers a message about itself to its future users. Its design must convey clearly – and without words – the market positioning the product is striving to achieve with reference to quality, value, target group and price. For only the visualisation of different values and characters can lead to differentiation between products at a highly technical level.

Family quality
The form and technical quality of each new product must support and enhance the Lamy image in a way that is fitting for the brand. The “commonality” of Lamy products means they have more in common than otherwise, even given modifications to suit the target group. All Lamy products share the fact that they are individual, contemporary, practical and honest. This commonly held design identity is what stamps our corporate identity and is the most essential aspect of the Lamy image.

Environmental quality
Inevitably, environmental issues have an influence on the basic technical and design concepts of Lamy products. We require economic use of materials, energy-saving manufacturing procedures, and product and packaging materials that can all be recycled.

Innovation
Innovative design for Lamy means not only the demand for a contemporary design language of its own, but also the aim of developing technical innovations which lead to increased utility value. The LAMY 2000 from 1966 is a good example:
Its solid stainless steel clip obtains its springing characteristic not from the material itself, which was previously the case for writing instruments, but from a spring mechanism concealed in the interior. What may appear at first sight simply as an impressive-looking solution proves to be an innovative advantage in use. This clip does what it is supposed to – it provides a tight hold, but gently, and without damaging the textile.
Further pioneering achievements which again increase utility value or expand the spectrum of use include writing instruments such as the LAMY swift, which has a retractable clip, so that it does not get in the way when writing. And the LAMY pico, a handy small pocket pen which when pressed lightly converts into a fully-fledged ballpoint.
And the LAMY spirit is an attractive example of Lamy innovations which have their origin in highly developed production technology. It is also a fine example of the economic use of materials: the body and clip of this extremely slim writing instrument are formed from a single stainless steel blank.
The solutions mentioned here are, of course, just a representative sample. Many other technical innovations have their origin in the pioneering spirit of Lamy, along with many examples of unusual and unmistakable product design.


Company culture

Lamy's company culture is centred upon these three "Cs";

Customer orientation
The first "C" stands for "Customers come first", as Lamy is absolutely convinced that customer requirements and problems must occupy centre stage, and that better solutions are reached by identifying with customers and this in turn will lead to providing customers with true service. Creativity

The second "C" stands for "Creativity", the willingness to change, the courage to attempt new things.

Co-operation
Finally the third "C" stands for co-operation, the willingness of everyone who works for Lamy to see themselves as part of the same team, which is also one of the features of our co-operation with market partners.